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A NOVEL
Salt and Static
Renee Fischer
Romance
Salt and Static
by Renee Fischer
#2 New Release in Kindle Store > Romance > Contemporary
#2
#2 New Release
Before
Pre-launch
After
#2 in category · #1,680 overall
Time to rank
5 days
Timeline
Day -10
ARC readers recruited for verified-review readiness at launch.
Day -2
Billboard creative approved for a local digital placement.
Day 1
Launch push begins with review campaign in parallel.
Day 5
#2 New Release badge in Contemporary Romance.
Strategy
- ARC readers lined up in advance so reviews landed inside launch week, not after
- Local digital billboard drove brand search volume the week of launch
- Category chosen narrow enough to realistically contend for Top 3
Results
- #2 New Release within 5 days
- 58 verified reviews in the first 14 days
- 34% of launch-week traffic attributed to billboard brand search